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Customers feel the heat!

By Staff Reporter

GUWAHATI, May 17 � With the mercury shooting up and electricity playing truant, a section of traders is having a windfall. The prices of several beverages and summer fruits have been hiked to the extent that people are beginning to feel the pinch.

Till a few days back watermelon was selling at Rs 30 per kilo in Ulubari, but today it was pegged at Rs 50 per kilo, said Supriya Mishra, a young professional. In other places the much-in-demand fruit is selling between Rs 40 and Rs 50, prices which consumers find difficult to accept.

The price of tender coconut has also soared this season, and in most places of the city it is selling at Rs 20 per piece. When contacted, sellers say that increase in transport costs have contributed to the hike in price. Last year the fruits were selling for Rs 12 per kilo.

Some sellers revealed that the increase is also because of less supply of tender coconuts and the spurt in demand.

Taking advantage of the situation, some retailers have also raised the prices of artificial beverages by one or two rupees over the MRP. The reason for the hike is cited as �refrigeration cost� by sellers. Askar Ali, one of the customers, said that complaints do not make any difference.

Meanwhile, juice sellers are also having a field day with people thronging the outlets even though prices have gone up. The owner of an outlet mentioned that cost prices of most food items have gone up in the last six months, and especially in the run up to the Assembly elections. Moreover, the price of milk has soared, and various shakes containing milk cannot be sold at previous prices.

Concerns have, however, been raised over some beverages sold by the roadside where water of doubtful quality is being used to prepare the products. Doctors warn that several water borne diseases can be traced to consumption of such items made in unhygienic conditions.

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— Dalai Lama(THIS IS STATIC)

Customers feel the heat!

GUWAHATI, May 17 � With the mercury shooting up and electricity playing truant, a section of traders is having a windfall. The prices of several beverages and summer fruits have been hiked to the extent that people are beginning to feel the pinch.

Till a few days back watermelon was selling at Rs 30 per kilo in Ulubari, but today it was pegged at Rs 50 per kilo, said Supriya Mishra, a young professional. In other places the much-in-demand fruit is selling between Rs 40 and Rs 50, prices which consumers find difficult to accept.

The price of tender coconut has also soared this season, and in most places of the city it is selling at Rs 20 per piece. When contacted, sellers say that increase in transport costs have contributed to the hike in price. Last year the fruits were selling for Rs 12 per kilo.

Some sellers revealed that the increase is also because of less supply of tender coconuts and the spurt in demand.

Taking advantage of the situation, some retailers have also raised the prices of artificial beverages by one or two rupees over the MRP. The reason for the hike is cited as �refrigeration cost� by sellers. Askar Ali, one of the customers, said that complaints do not make any difference.

Meanwhile, juice sellers are also having a field day with people thronging the outlets even though prices have gone up. The owner of an outlet mentioned that cost prices of most food items have gone up in the last six months, and especially in the run up to the Assembly elections. Moreover, the price of milk has soared, and various shakes containing milk cannot be sold at previous prices.

Concerns have, however, been raised over some beverages sold by the roadside where water of doubtful quality is being used to prepare the products. Doctors warn that several water borne diseases can be traced to consumption of such items made in unhygienic conditions.

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— Dalai Lama(THIS IS STATIC)