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Campaign on facets of life

By Staff Reporter

GUWAHATI, April 12 - In a bid to challenge certain stereotypes, Bordoisila Media House came up with two online campaigns named �Manuhe Ki Kobo� and �The Right Thought�.

The former one, which was carried out in collaboration with Jorhat Engineering College, was an attempt to bring forth the dilemma that everyone faces in life � whether to adhere to societal stereotypes or pursuit one�s dreams however offbeat that might look like.

The campaign �Manuhe Ki Kobo� tried to highlight how in life one often has to give up one�s dreams and wishes just thinking about the society, thereby leading a life of compromises. The agenda was to go out and tell people to lead a life of their choice.

The students of JEC were asked if they ever faced choices between what they wanted to do and what others wanted them to act like. And it turned out they had actually many things to say in this regard.

The second online campaign named �The Right Thought� revolved around the people of Northeast India voicing out their long pent-up sentiments with a hope of being heard and understood on a national level. The team reached out to the public to know what they had to say.

Managing Editor of Bordoisila, Izaaz Ahmed said, �These campaigns tried to highlight two important aspects of our youth. One is to live a life without any regrets and the other is to stand for who you are.�

The day was also marked by a colourful cultural function.

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