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Call centre for mother, child tracking gets �good response� in State

By Staff Reporter

GUWAHATI, March 15 - The Assam Mother & Child Tracking System (MCTS) call centre initiative under Parimal Swashthya, which facilitates timely delivery of antenatal and postnatal care services to pregnant women and immunisation to children, has till date responded to nearly 23 lakh calls.

Further, Piramal Swasthya, which has also partnered with NACO to achieve goals of the fourth phase of the National HIV/AIDS Control Programme (NACP IV) that are aligned with the government�s 12th Five-Year-Plan, has addressed over 1.82 lakh calls in Assam.

Speaking about the relationship with the Government of Assam here today, Vishal Phanse, CEO, Piramal Swasthya said, �Piramal Swasthya aims to transform India�s health ecosystem through high impact solutions, partnerships and thought leadership. Assam is one of the most proactive states in the country to have demonstrated thought leadership in using the Public Private Partnership model to achieve transformation at scale in positively improving the State�s health outcomes�.

Piramal Swasthya Management and Research Institute, an initiative under the aegis of Piramal Foundation, has been a strategic partner with the National Health Mission (NHM) and Government of Assam to provide affordable and accessible healthcare to the most vulnerable sections of the community.

Piramal Swasthya is a leading not-for-profit organisation in Remote Health Advisory and Intervention and Community Outreach Programmes in India. In Assam, the focused journey began in 2010 with the objective to improve access and reach of quality primary health services.

Piramal Swasthya also co-created and pioneered the 104 Health Information Helpline platform and subsequently added the Assam Mother & Child Tracking System (MCTS) i.e., an outbound call centre for tracking and monitoring pregnant mothers and children.

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