GUWAHATI, Dec 25 - Artisans from different parts of BTAD who are participating in the Craft Bazar organised by the Bodoland Regional Apex Weavers� and Artisans Cooperative Federation Ltd (BRAWFED) in the city have been urged to adopt e-commerce venture to sell the traditionally produced stuff.
More than 100 stalls have been installed in the event that are displaying different handloom products. Formally inaugurating the craft bazaar, additional director of department of commerce and industries, Bipul Chandra Das said that marketing was never given much importance earlier.
�At the present day, marketing plays a key role. With globalization, our traditional artisans can avail the facility of e-commerce. It can boost their market to a great extent,� said Das.
BRAWFED�s managing director NN Rana Patgiri said that special focus has been given on the aspect of marketing along with the other issues.
�We are here to provide all kinds of support to these artisans. Exhibition like this is a good platform for marketing and an exposure for all the participants,� said Patgiri.
The exhibition and sale event will continue till January 2, 2016. BRAWFED is also going to take this expo in rural areas in different parts of the State.