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Advertising body holds �Speaker Series�

By Staff Reporter

GUWAHATI, April 13 - The Advertising Club Guwahati, working towards the promotion, growth and protection of the advertising industry, organised its signature event �Speaker Series� on Wednesday. The programme was attended by a number of noted persons associated with the ad world.

The event was one of its kind and it was organised for the first time in the North East.

�Speaker Series� is a club initiative to invite emerging stories, campaign creators, industry professionals from advertising and media fraternity to Guwahati to hold interactive sessions with Ad Club members and share the best practices.

The noted speakers of the programme included Pratik Gupta, founder of Foxymoron, one of India�s leading independent digital marketing agencies; Malavika R Harita, an alumnus of IIM Bangalore who founded and ran Saatchi & Saatchi Focus in India for 25 years and Shubhrastha, who has been working as a campaign consultant for the past six years and heads the Arthashastra Group. Shubhrastha was part of Narendra Modi�s prime ministerial campaign in 2014. Thereafter, she worked on Nitish Kumar�s campaign in Bihar.

Prominent industrialists of North East India attended the event which saw a footfall of around 120 guests from diverse backgrounds.

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